When WordPress is the right answer for a New Zealand business, when it is not, and the maintenance question nobody mentions.
This question usually gets answered by whichever thing the person answering happens to build. Here is a more useful framing: what are you trading away in each direction?
What WordPress is genuinely good at
- Content heavy sites where non technical staff publish regularly
- Getting something reasonable live quickly and cheaply
- A very large pool of people who can work on it later
- Plugins that solve common problems without custom development
What it costs you
- Ongoing maintenance. Core and plugin updates are not optional. Skipping them is how sites get compromised.
- Performance work. A default WordPress install with a page builder is slow, and speed affects both conversion and ranking.
- Plugin sprawl. Each plugin is code from a stranger running on your site.
- A ceiling. Once your requirements get unusual, fighting the framework costs more than building directly would have.
When a custom build makes sense
Custom is worth it when the site does something specific to your business that no plugin models well, when performance genuinely matters to revenue, or when you want a site that needs almost no maintenance for years.
A modern static or server rendered site has very little to keep updated, no plugin surface to attack, and loads fast by default. The trade is that changing the structure needs a developer, so it suits businesses whose content changes more than their structure does.
A simple decision rule
| If you... | Lean toward |
|---|---|
| Publish blog posts or news weekly | WordPress or a headless CMS |
| Have five to fifteen pages that rarely change structurally | Custom build |
| Need unusual functionality specific to your industry | Custom build |
| Have no technical staff and no maintenance budget | Custom build or a hosted platform |
| Want many people able to work on it later | WordPress |
Notice that 'no maintenance budget' points to custom, which is the opposite of what most people assume. The cheap build with ongoing neglect is the expensive option in the end.